Helping SMEs Unlock Their True Potential
We built the Cubeler Business Hub™ on three fundamental principles:
1. Cubeler was constructed with an awareness that automation and digital transformation are coming at a steadfast pace to business life. That’s why we’re leveraging AI and analytics to automate and accelerate business lending for our members.
2. We believe that there is strength in numbers and power in connection. As the Cubeler Business Hub™ grows, so do our benefits for SMEs across the nation: more borrowing options, deeper and more granular business insights and more opportunities to build new relationships with SME decision-makers.
3. Contributing to the greater good without making sacrifices is vital to us. As a Cubeler member, everything you do on the Business Hub benefits your business and SME members coast to coast, helping level the playing field for SMEs coast to coast.
Our Vision
Use the power of AI, analytics and online networking to connect small businesses around the world,
forever changing what it means to be an SME.
Our Mission
Our mission is to allow SMEs everywhere to expand their horizons, bolstering local and global economies.
We will deliver on this mission by providing access to powerful business success tools through Cubeler Business Hubs around the world. By listening, learning and adapting, we can provide insights that matter to fuel the ambition of SMEs, wherever it takes them!
Our Values
Our Origins
What began as a lending platform in 2018, today is the only nationwide SME ecosystem providing SME decision-makers coast to coast with the tools every entrepreneur needs to accelerate their growth and thrive.
Johnson Joseph
CEO
Johnson Joseph is the CEO of Cubeler and the President and CEO of its parent organization, Tenet.
Johnson has over eight years of experience in the financial services industry, with previous experience as an advisor with Investors Group, one of Canada’s largest mutual fund and asset management companies.
He holds an MBA in Information Technology from HEC Montreal and a Bachelor’s Degree in Finance from Texas Tech University.
.jpg?width=540&height=640&name=Maxime%2c%20CFO%20(uncropped).jpg)
Maxime Couturier
CFO
Maxime Couturier is the Chief Financial Officer of Cubeler's parent organization, Tenet.
Maxime Couturier, a Chartered Professional Accountant (CPA), began his career at KPMG, transitioning from audit to due diligence, managing buy-side processes for mid-market transactions across industries like software and SaaS. At Triton Advisory Services, he contributed to multi-million-dollar mining divestitures in Europe and Canada and supported clients in process improvement and IPO preparation.
Maxime has held fractional CFO and controllership roles in the software sector, including with publicly traded companies, leveraging his expertise in financial operations and reporting to drive business success.
Mayco Quiroz
COO
Mayco Quiroz is the Chief Operations Officer of Cubeler’s parent organization, Tenet.
Mayco Quiroz holds a Chartered Professional Accountant (CPA) designation and an Exempt Market Dealer Practitioner certification. He specializes in strategic, resource and operations management, legal and financial compliance, treasury management, and financing.
Over the past 25 years, Mayco has been a founding member and senior executive of multiple start-ups. He has also held senior positions at several publicly traded corporations and served as a member on the advisory boards of many privately held companies.
Claude Théroux
CTO
Claude Théroux is the Chief Technology Officer at Cubeler.
Claude's expertise extends to various fields, including system management, disaster recovery plans, performance monitoring, help desk and support management, smart cards, laptop recovery systems, document protection, image processing, prepress, medical devices, security, software for mobile devices, telecommunications, fintech applications, immersive entertainment, and the payment industry.
With more than 35 years of experience, Claude brings a Bachelor's Degree in Mathematics from the Université du Québec à Montréal (UQAM).
Luis Rocha
CAO
Dr. Luis Rocha is the Chief Analytics and Data Science Officer at Cubeler. He is responsible for developing and implementing the Digital Analytics, Data Science, and A.I. vision of Cubeler.
With over 20+ years of experience in Data Science, Dr. Rocha has applied his analytical skills and business expertise to deliver innovative solutions to diverse commercial and government institutions.
Dr. Rocha holds a PhD in Artificial Intelligence from the University of Geneva, a Master’s Degree in Computer Science, a Graduate Diploma in Digital Analytics, a PMP Credential, and an Executive Development Diploma (Mini-MBA).
Luc Godard
VP MARKETING & COMMUNICATIONS
Luc Godard is the Vice President of Marketing and Communications at Cubeler.
Luc has over 25 years of marketing experience in consumer goods, electronics, information technology, and services industries. He has worked in various senior executive positions, with world-renowned companies like Adidas, Harman, Boston Acoustics, and Brother Industries, in the United Kingdom, France, China, USA and Canada.
Luc earned his Master's in Business Administration and a Bachelor's in International Business and Regulations at EMBA Business School.
Sylvie Tehbelian
HEAD OF TALENT ACQUISITION
Sylvie Tehbelian is the Head of Talent Acquisition at Cubeler. She is a highly motivated and experienced recruiter. She demonstrates a history of working in the full-cycle recruitment process. Her most recent roles cover global recruitment efforts for creative studios. Sylvie enjoys working in a team environment but demonstrates success working on individual goals. She is a dedicated and resourceful natural leader with strong communication skills.
