Discover The Collective Power of Cubeler

We facilitate SME expansion by giving business leaders access to the collective power of their local and global communities.

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Our Membership Channel Connections

Here are just a few of the leading organizations and associations that we are proud to be a member of.


The Chamber of Commerce of Metropolitan Montreal Ontario Chamber of Commerce rcc_whitebg_200x100 rc_whitebg_200x100 cqcd_whitebg_200x100 Canadian Federation of Independent Business logo Canadian Lenders Association logo

Our Vision

Use the power of AI, analytics and online networking to connect small businesses around the world, forever changing what it means to be an SME.

Our Mission

Our mission is to allow SMEs everywhere to expand their horizons, bolstering local & global economies. We deliver on this mission by providing access to powerful business-success tools through Cubeler Business Hubs around the world. By listening, learning and adapting, we can provide insights that matter, to fuel their ambition, wherever it takes them!

Learn more about our Business HubTM

About Cubeler

Spurred on by our own experience, we wanted to create a smoother trajectory for business success.

We facilitate SME expansion by giving owners and executives access to the collective power of their local and global community.

Through the Cubeler Business HubTM, SMEs have a dedicated space to make valuable connections, grow their visibility, gain powerful insights, and obtain financing to expand their opportunities.

With powerful data and a global approach, we created a comprehensive suite of business-success tools that empower small and medium-sized enterprises to fuel their ambitions.

Male and female professionals in sitting in an office environment.

Our Origins


What began as a lending platform in 2018, today is a powerful business ecosystem connecting and providing services to clients ranging from SMEs to banks and insurance companies. Comprised of country-specific networks, Tenet’s Cubeler Business Hub™ is a continuously expanding global network designed to help SME owners and executives around the world connect with one another and take their businesses to new levels.


Find Out More About Our Parent Company Tenet


Tenet Logo



JULY 2015

Cubeler is incorporated



Cubeler launches beta site concept of Cubeler Business HubTM in Canada




Laurentian Bank of Canada becomes first Canadian chartered bank to sign up to be part of  the Cubeler Business HubTM



Cubeler begins the Cubeler Business HubTM pilot project in Canada with select lending institutions and small businesses



MARCH 2017

Cubeler licenses technology and commercial rights to the Cubeler Business HubTM for China to Tenet Fintech Group


JULY 2018

The Cubeler Business HubTM helps facilitate its first credit transaction in Canada




Tenet Fintech Group reaches $1B in credit transactions facilitated in China through the Cubeler Business HubTM



Tenet Fintech Group acquires Cubeler




Cubeler relaunches the Cubeler Business HubTM in Canada

Meet The Team

The Cubeler leadership team is comprised of entrepreneurs, experts and decision-makers who all lead with passion, think ahead of the curve and help empower our members to succeed. Our philosophy of putting people first is what drives us to do everything we can to help SME entrepreneurs realize their dreams.

Johnson Joseph Chief Executive Officer

Johnson Joseph


Johnson Joseph is the CEO of Cubeler and the President and CEO of its parent organization, Tenet.

Johnson has over eight years of experience in the financial services industry, with previous experience as an advisor with Investors Group, one of Canada’s largest mutual fund and asset management companies.

He holds an MBA in Information Technology from HEC Montreal and a Bachelor’s Degree in Finance from Texas Tech University.

Jean Landreville Cubeler CFO

Jean Landreville


Jean Landreville is the Chief Financial Officer of Cubeler's parent organization, Tenet.

Jean has experience in strategic, financial, and operational corporate management, focusing primarily on the financial technology, manufacturing, and services industries.

With over 40 years of experience in Europe and Canada, Jean holds a CPA, CA, and a Bachelor’s Degree in Business Administration from HEC Montreal.

Claude Theroux CTO

Claude Theroux


Claude Théroux is the Chief Technology Officer at Cubeler.

Claude's expertise extends itself to various fields, including system management, disaster recovery plans, performance monitoring, help desk and support management, smart cards, laptop recovery systems, document protection, image processing, prepress, medical devices, security, software for mobile devices, telecommunications, fintech applications, immersive entertainment, and the payment industry.

With more than 35 years of experience, Claude brings a Bachelor's Degree in Mathematics from the Université du Québec à Montréal (UQAM).

Luis Rocha CAO

Luis Rocha


Dr. Luis Rocha is the Chief Analytics and Data Science Officer at Cubeler. He is responsible for developing and implementing the Digital Analytics, Data Science, and A.I. vision of Cubeler.

With over 20+ years of experience in Data Science, Dr. Rocha has applied his analytical skills and business expertise to deliver innovative solutions to diverse commercial and government institutions.

Dr. Rocha holds a PhD in Artificial Intelligence from the University of Geneva, a Master’s Degree in Computer Science, a Graduate Diploma in Digital Analytics, a PMP Credential, and an Executive Development Diploma (Mini-MBA).

Raji Wahidy VP Operations

Raji Wahidy

VP Operations

Raji Wahidy is the Vice President of Operations at Cubeler. He has over 18 years of global executive experience across various Fortune 500 companies, including Vodafone and Ericsson.

Most recently, Raji was the CEO of Virtual Rehab, which emerged as one of Canada's most promising high-growth life sciences companies.

Raji is a United Nations SLE Expert and holds a Doctorate of Management Degree in Organizational Leadership from the University of Phoenix, a Master's Degree in Quality Systems Engineering, and a Business Administration from Concordia University.

Luc Godard, VP Marketing and Communications

Luc Godard

VP Marketing and Communications

Luc Godard is the Vice President of Marketing and Communications at Cubeler.

Luc has over 25 years of marketing experience in consumer goods, electronics, information technology, and services industries. He has worked in various senior executive positions, with world-renowned companies like Adidas, Harman, Boston Acoustics, and Brother Industries, in the United Kingdom, France, China, USA and Canada.

Luc earned his Master's in Business Administration and a Bachelor's in International Business and Regulations at EMBA Business School.

Marc Pearson VP Strategic Alliance

Marc Pearson

VP Strategic Alliance

Marc Pearson is the Vice President of Strategic Alliances at Cubeler. He is responsible for the growth of the Cubeler Business Hub through external partnerships, creating market awareness, and driving new revenue channels.

Marc's experience in managerial and leadership roles spans over two decades. His business background has centred around emerging technologies, such as telecommunications, artificial intelligence, data and enterprise-level Saas solutions.

Evrard D. Nkemi | Cubeler Director, Financial Institution Relationships & Credit Analysis

Evrard Nkwemi

Director, Financial Institution & Credit Analysis

Evrard Nkwemi is the Director of Financial Institutions Relationships and Credit Analysis at Cubeler.

Evrard brings 19 years of experience working in Canadian and African banking markets, with extensive exposure to several lines of business in banking. His expertise includes personal finance, small business relationship management, and commercial credit management.

Evrard has a Master's Degree in Business Administration from University of Quebec and a Diploma in Banking Technics from L'Ecole supérieure de la Banque in Paris.

Jean-Phillipe Gousse VP Product Management

Jean-Philippe Gousse

VP Product Management

Jean-Phillipe Gousse is the Vice President of Product Management at Cubeler.

Jean-Phillipe Gousse Gousse joins with more than 25 years of experience in product management and development at various tech organizations ranging from start-ups to mid and large companies. Most recently, he was Director of Digital Services & Engagement at COGECO and Senior Product Manager at CAE.

Jean-Phillipe's mantra is to create simple solutions for complex problems, from customer journeys to road mapping product strategies.

Hala Haddad Executive Assistant

Hala Haddad

Executive Assistant to the CEO

Hala Haddad is the Executive Assistant to the CEO at Tenet.

Hala is a high-performing, result-driven EA with experience in executive and business management. She is known for quickly grasping complex concepts while working in a fast-paced environment. Hala seamlessly and effortlessly inserts herself into any project to deliver results.

Hala's mantra is that an effective EA should operate in the space of management, thus freeing the executive to excel in their leadership role.

Sylvie Tehbelian Head of Talent Acquisition

Sylvie Tehbelian

Head of Talent Acquisition

Sylvie Tehbelian is the Head of Talent Acquisition at Cubeler.

Sylvie is a highly motivated and experienced recruiter. She demonstrates a history of working in the full-cycle recruitment process. Her most recent roles cover global recruitment efforts for creative studios.

Sylvie enjoys working in a team environment but demonstrates success working on individual goals. She is a dedicated and resourceful natural leader with strong communication skills.

Keep up to date with Cubeler


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Unlock the full potential of your SME with a no-cost membership to Cubeler Business HubTM.


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